Video Marketplace now live

A couple of weeks ago we announced that you would be able to download complete HD and SD versions of your favorite movies and TV shows from the Xbox Live Markeplace. That day is now here…moments ago we flipped the switch and the service is now available for all U.S. Xbox Live members. No dashboard update needed…just sign in to Xbox Live, and head over to Marketplace, then Media and Entertainment. You can also hit it directly from the Media blade->Video Marketplace. If you have any questions, hit this FAQ or this FAQ on the Xbox forums. It’s fitting that on the Xbox 360’s first birthday, it becomes the first gaming console in history to provide HD TV shows and movies directly to your gaming lair.

[Details on Xbox.com]
[Press release (with pricing information) on Xbox.com]

P.S. Check out the new way you can navigate the TV and Movies content now. It's a lot easier, especially when you get down to a list and you can use the left and right bumpers to navigate various views. When looking at a list, you can also click X to change the sort order. Try it out.

Edit: added link to today’s press release

Edit: To everyone complaining posting about why this is not available in their country, please listen to show #201, specifically the interview with Ross. He explains it quite nicely. If we had our way, we’d make it available to as many people as possible.

Edit: If you are having problems or have questions, please head over to the Video Markeplace forum on Xbox.com. Members of the Video Marketplace team are over there answering questions and providing status updates on issues.